Consumers' buying decisions influenced by how companies handle consumer data

March 5, 2018 in General
According to a recent survey conducted by security firm RSA, 78% of consumers said that their buying decisions are influenced by how certain companies handle consumer data.

The survey of over 7,500 adult consumers across the UK, the US, France, Germany, and Italy also revealed that 55 percent of consumers avoid handing personal data to a company they know to have been selling or misusing data without consent, and over 41 percent of them deliberately falsify data they supply to companies so as to protect themselves in the event of a data breach or companies misusing or selling their information: such falsified information includes phone numbers, date of births, email addresses, home addresses and names.

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