According to a recent survey conducted by public relations consultancy Edelman, 40% of people had deleted at least one social media account in the past year because of privacy concerns, and 62% wanted more regulation of such platforms.
Edelman surveyed 9,000 people in Brazil, Canada, China, France, Germany, India, the United Arab Emirates, U.K. and U.S. for the study that was published as part of the Cannes Lions International Festival of Creativity in France.
Privacy concerns and the increasing circulation of fake news are affecting people's perceptions of social media in all the regions of the world. That's why 70% of respondents are expecting businesses and advertisers to put pressure on social media sites with the aim to address false information and delete offensive content.
Recent events, such as the Cambridge Analytica scandal, have contributed to people's concerns.
Richard Edelman, CEO of the consultancy which carries his name, urged companies to be honest about how they use social media, such as for advertising: the key message is that people want clear identification when something is sponsored, as well as when their data is being collected.